The CMO: Your Company’s Secret Weapon

With a seat at the leadership table, a strategic budget and Board support… you will unleash a marketing super power.

According to Board advisors, when a company brings in a new President from outside their organization, one of the first two positions that President personally fills is the Chief Marketing Officer role. Having an enterprise minded CMO who understands what is available in the changing world of marketing and can directly unite strategy with your analytics, is crucial to the present and future success of your organization.

Technology has ushered in a new era of marketingAnalytic tools can now identify very targeted information about your customers social profiles, past and predictive buying behavior, interests and hobbies of existing and potential consumers.  With the right budget and senior leadership endorsement, your marketing department can now have unprecedented insight into patterns of behavior that can exponentially increase the profitability of your company.

Your leadership and Board must view the CMO as a core part of the leadership team.  The opportunity cost of not having a CMO or fractional CMO in place will negatively impact your organization’s success – the most important being lost profits. 

Today I talk with Angela Hill, CEO and Fractional CMO of INCITRIO, an award winning global and local branding and marketing agency.  Ms. Hill offers a critical perspective on what the marketing is able to deliver, when understood and executed correctly. We touch on three important ways to successfully work with an enterprise minded CMO, including: 

  • How the CMO plays a key role in advancing your strategic initiatives across your organization, from frontline sales to the Boardroom
  • The importance that all parties understand and speak a common marketing language
  • How the marketing department can potentially bring you a predictable, measurable outcome in terms of profitable revenue and growth 

Listen in as we explore the changing role of Chief Marketing Officer, what to look for in a good one, and what you can do if you do not currently have one in place.  

 

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